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Marketing Management, by Greg Marshall, Mark Johnston
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Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.
- Sales Rank: #16799 in Books
- Published on: 2014-02-25
- Original language: English
- Number of items: 1
- Dimensions: .90" h x 8.60" w x 10.90" l, 2.85 pounds
- Binding: Hardcover
- 576 pages
Most helpful customer reviews
3 of 4 people found the following review helpful.
Great book
By NCL
Great book. I wish I could have kept it but I ended up renting it because it cost to much to buy (200+). Either way the rental price and purchase price is too much.
0 of 0 people found the following review helpful.
This book accommodated all of the context needed for this ...
By Amazon Customer
This book accommodated all of the context needed for this course. If it had not been for the tools that this textbook provided me with it would have been very complicated to be successful in this course.
0 of 0 people found the following review helpful.
Waste of time.
By Amazon Customer
Waste of time. No through line of argument.
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